Carlos Daniel López Preciado is a distinguished professional and academic with a solid background in business management and entrepreneurship. He holds a Ph.D. in Business Administration from ESADE Business School and is recognized as a Level 1 member of Mexico's National Researcher System (CONACHYT). He is currently a full professor at the University of Colima after more than two decades in various positions at the Monterrey Institute of Technology. Dr. López is known for his original teaching methods and his significant contributions to fields such as social innovation, organizational creativity, and sustainable development. He is particularly noted for his ability to make a positive and lasting educational impact in a variety of complex environments.